Customer habits are moving to digital, driving huge modifications in how individuals access media content in addition to how they purchase services and products.
As e-commerce grows and takes higher share of total retail sales, digital media business are increasingly pursuing brand-new sources of revenue growth by including e-commerce into their platforms and organisations in response to essential challenges they each face.
Covering digital publishers, social networks, and streaming video platforms, digital media business are aggressively building e-commerce-driven material along 3 essential pathways: affiliate marketing, social commerce, and video commerce. Each of these techniques present real and significant chances for brands to reach consumers in unique, imaginative methods to drive performance-based results.
In The E-Commerce in Digital Media Report, Service Expert Intelligence takes a look at how digital media business are developing to make the most of the fast development of e-commerce among consumers to provide an included profits stream. The report determines three main e-commerce-driven strategies that digital media business have pursued for growth, and investigates how brand names can leverage these methods to reach consumers as consumption practices– both shopping and media– change.
The business discussed in this report are: Amazon, BuzzFeed, eBay, Facebook, Google, Instagram, Snap, Vudu, Walmart, and YouTube.
Here are a few of the crucial takeaways from the report:
- E-commerce is growing nearly 5 times faster than in-store sales, with that growth being led by consumption on mobile phones. E-commerce sales are predicted to double to $1.1 trillion by 2023, with m-commerce sales amounting to more than $447 billion, per Organisation Expert Intelligence estimates.
- Affiliate marketing content can drive long-term sales conversions through search, as 84%of shoppers say they utilize Google to assist them find item concepts before buying, per Kenshoo. By 2022, affiliate marketing material is predicted to generate $8.2 billion in earnings in the United States, per Organisation Expert Intelligence estimates.
- Snapchat and Instagram are aggressively rolling out e-commerce tools for their apps, permitting brands to target countless young users– especially Gen Zers and millennials, who are likelier to negotiate via mobile phone– with item content to drive in-app conversions. Now, 59%of Gen Z consumers (ages 18-23) and 55%of millennials (ages 24-37) say they use social networks to find products, per ViSenze.
- Retail and e-commerce giants Amazon and Walmart have each greenlit shoppable video content for their respective streaming video platforms, Prime Video and Vudu. Brand name partners on shoppable programs can reach their massive audience bases– 100 million Prime members and 25 million registered Vudu users– using Amazon and Walmart’s one-to-one shopping data.
In full, the report:
- Examines and forecasts the fast development of e-commerce sales, led by increasing transactions on mobile phones.
- Identifies 3 main e-commerce-driven techniques that digital media companies are pursuing for growth.
- Examines how brand names can leverage new chances on digital media to reach customers to drive sales conversions and brand engagement.
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