FDA calls out electronic cigarette companies using social media ‘influencers’ to market products

The federal government on Friday provided official warnings to companies that utilize social networks “influencers” to promote fruit flavored e-cigarette products.

In letters to 4 e-cigarette companies, the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) said the advertising posts on social networks failed to include standard nicotine warnings.

” We can not and will not run the risk of a generation of youth to a life time of nicotine dependency,” Acting FDA Commissioner Ned Sharpless said in a statement Friday.

Some of the tastes targeted by the FDA include “Mango Pineapple,” “Strawberry Kiwi,” and “Cotton Cookies Nicotine Salt.”.

Solace Vapor said it prepares to end its relationship with the social networks influencer who was implicated of poorly marketing the business’s items on social media.

” All of Solace Vapor’s internal packaging, marketing and nicotine cautions are compliant with FDA standards,” the company stated in a declaration to ABC News. We will be evaluating and ending any and all 3rd celebration influencers who may not be certified with our marketing policies.”.

The relocation continues the FDA’s crackdown on what both Sharpless and his predecessors have actually called an “epidemic” of e-cigarette use by minors.

In a research study from Centers for Disease Control (CDC), almost 1 of every 5 high school students reported using e-cigarettes in 2015. The very same held true for about 1 of 20 middle school trainees. The results indicating an increasing trend in tobacco product use amongst teenagers.

Currently known as a highly-addictive substance for all consumers, nicotine is especially damaging to brain advancement in young individuals, according to the CDC. Sometimes, the CDC states, nicotine has actually been found to cause lapses in focus and negatively impact the ability to find out.

Over the past year, the FDA has pursued more aggressive procedures against companies that manufacture, market and offer e-cigarette products. Under federal guideline, the electronic gadgets and the nicotine infused liquids utilized in them are classified as tobacco products.

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Post Author: Izabella Jaworska