Shootings and shock value: Hoodies, PSA usage similar strategies

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Mass shootings offer rise to bullet-resistant backpacks thumbnail

Mass shootings offer rise to bullet-resistant backpacks

Companies like Guard Dog Security, TuffyPacks and Bullet Blocker are peddling bullet-resistant backpacks for children in time for the back-to-school shopping season. But critics argue they are using tragedy as a marketing opportunity and exploiting parents’ worst fears. Interested in El Paso Shooting? Add El Paso Shooting as an interest to stay up to date…